Prepared for Troy Rudoll · Patriot Homes · Andover, MNWebsite inspection + growth plan
We inspected patriothomesmn.com the way you'd inspect a roof. The bones are good: real crews, real reviews, a page for 60 towns. But the first screen doesn't say roofing, Minneapolis or veteran-owned, and your leads are split across three phone numbers and two quote tools. Here's what we found and what we'd build.
01 · What we found
This is your homepage as a homeowner sees it today. Each pin marks something that is costing you calls.
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| Item | Condition | Call |
|---|---|---|
| Homepage headline | "Your Top Rated Home exterior restoration pros." Says nothing about roofing, Minneapolis–St. Paul or veterans. The page title and the headline even disagree on capitals ("Top Rated home"). | Replace |
| Phone numbers | (612) 254-1554 on the site, 763-957-2066 on yard signs and the trailer, (612) 599-6656 on BidDrop postcards. Google trusts a business with one number everywhere. | Replace |
| About page | Veteran-owned is your whole brand, and the About page tells it in one generic sentence. No founder, no service branch, no faces with names. | Replace |
| Phone view | On a phone, the first screen is the logo and phone number. The headline is gray text on a gradient and there's no photo of your team. The sticky Quote / Reviews / Call bar is good. | Repair |
| Storm banner | A hail alert for Faribault, St. Peter and Northfield about "the recent storm" with no date. Rotate it to the storm and towns that matter now, or take it down. | Repair |
| Google basics | Roof replacement page title says "Qualtiy." Media Room reuses the homepage title. Blog and Case Studies have no main heading. 16 of 46 homepage images have no alt text. | Repair |
| Tracking | Meta Pixel is installed. We didn't find Google Analytics or Tag Manager, so you can't see which pages and towns bring calls. | Repair |
| Typos | "We offers," "We installs," "highest quality widows," and a 2025 copyright. | Repair |
| Instant estimate | Roofle popup and side tab on every page. Swap in your BidDrop estimator so every web lead lands in BidDrop and your new email follow-up. | Quick win |
| Brand, crews, reviews, towns | A great logo, real crews in branded polos, real Google reviews, BBB A+, HAAG and VSI certified, and a page for each of your 60 towns. That's a better foundation than most. | Keep |
02 · What we'd build
We built three real homepages for Patriot Homes with your logo, photos, license and reviews. Tap any one to open it full screen and scroll it like a homeowner would. Every one works on a phone.
03 · Your crew on camera
Two filming days on your real jobs give us months of short videos and ads. Winter is when Twin Cities homeowners plan spring roofs and settle hail claims, so that's when they should be seeing you.
Shot by a crew with 18+ years of network TV experience for HGTV, Discovery, PBS and ESPN. Your footage becomes your Meta and Google ads, aimed at homeowners in your towns. Ad spend goes straight to Meta and Google, never marked up.
04 · How it works together
Your postcards, videos, Google listing and website all point the same way, and no lead slips through. No cold texting.
05 · The first 90 days
Month 1 stops leads from slipping through. Months 2 and 3 build the site, footage and ads that carry you into spring.
Filming dates depend on weather and your job schedule.
06 · Investment
Two ways to start. Every plan includes BidDrop Pro and monthly credits, so your BidDrop subscription is rolled in.
No ad spend included.
6-month program. Includes $1,000 a month paid straight to Meta and Google for ads.
One contractor per trade, per market. Once you're in for the Twin Cities, we don't take another roofer there.
Book 15 minutes to pick a plan and the towns you want to win first. Once you sign, we start on your website and Google the same week and schedule your filming days.
John Bujak · America's Home Experts & BidDrop